The brand new labels might be connected to each the parody profiles and their posts. X’s Security Crew introduced the change in a press release late Thursday evening. They defined that the labels are designed to extend transparency and make sure that customers aren’t misled into considering such accounts belong to the entity being parodied.
For now, accounts can voluntarily add the label to their profiles in X’s settings web page. Nonetheless, the platform plans to make these labels obligatory for parody, commentary, and fan (PCF) accounts sooner or later. Extra particulars about this requirement might be launched quickly.
We’re rolling out profile labels for parody accounts to obviously distinguish most of these accounts and their content material on our platform. We designed these labels to extend transparency and to make sure that customers aren’t deceived into considering such accounts belong to the entity…
— Security (@Security) January 10, 2025
This transfer comes at a time when there are rising issues about false data spreading on-line, significantly on social media platforms. Since Elon Musk acquired the platform in 2021, he has scaled again a number of content material moderation insurance policies and launched a user-driven group notes system. This method permits particular person accounts to submit context or related hyperlinks to be connected to posts with probably false or deceptive data.
This new function might be a optimistic step towards making social media a extra clear and reliable house. By clearly labeling parody accounts, X may help customers make knowledgeable selections in regards to the content material they eat and interact with.