X is bumping up the cost of its Premium+ subscription by a hefty 37.5%, the steepest hike since Elon Musk took over the platform in 2022. For US customers, the month-to-month value jumps from $16 to $22, whereas the annual subscription leaps from $168 to $229.
X is defending its Premium+ value hike with three key factors. First up, the subscription now presents a totally ad-free expertise, letting customers browse with out interruptions.
Second, Premium+ subscribers achieve entry to extra perks, together with precedence assist from @Premium, a brand new Radar instrument for monitoring key phrases and traits, and elevated limits on Grok AI fashions. Lastly, X emphasizes that subscription charges assist fund its creator program, which rewards customers for producing partaking and high-quality content material.
Your subscription now extra straight fuels our evolving creator program. We have shifted our income share mannequin to reward content material high quality and engagement slightly than advert views alone. Your Premium+ subscription price contributes to this new, extra equitable system the place creator earnings are tied to the general worth they convey to X, not impressions of advertisements.
– X, December 2024
New Premium Plus subscribers will probably be charged the up to date charges instantly, whereas present subscribers will see the value hike take impact on January 20, 2025, or with their first billing cycle after that date. The adjustments aren’t restricted to the US. Within the EU, the month-to-month price jumps from €16 to €21, and in Canada, the price rises from $20 to $29.X is feeling the warmth as competitors heats up from Meta’s Threads and Bluesky, each of which stay ad-free and utterly free to make use of (for now, a minimum of). With the subscription charges for Musk’s app climbing even increased, I believe there is a good likelihood extra customers will begin leaping ship to check out these options.
