Snapchat introduces new monetization program for creators – 1Advisor

Snap is permitting Snapchat creators to earn a share of the advert income obtained from their Highlight movies which can be longer than 1 minute. As a part of the corporate’s new monetization program for creators, Snap revealed vital adjustments to the way it helps customers who resolve to create content material on the social community platform.Beginning February 1, 2025, Snap creators who’re eligible for the brand new program will have the ability to monetize their Highlight movies longer than 1 minute. Snap introduced that as a part of the unified program, creators could also be eligible for invitation in the event that they meet the under standards:

Have a minimum of 50,000 followers.
Put up a minimum of 25 instances monthly to Saved Tales or Highlight.
Put up to both Highlight or Public Tales on a minimum of 10 of the final 28 days.
Obtain one of many following within the final 28 days:
10 million Snap views
1 million Highlight views
12,000 hours of view time

Extra importantly, you will need to reside in one of many international locations eligible for the Highlight reward program: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Eire, Italy, Jordan, Korea (the Republic of), Kuwait, Libya, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Palestine, Philippines (the), Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, or United States.Whereas this seems like an incredible initiative from a creator’s perspective, the variety of international locations the place the Highlight reward program is obtainable is sort of low in contrast with the competitors. Including extra international locations to the listing will surely improve the quantity of content material produced on Snapchat, however maybe Snap is just not but able to pay much more creators for his or her content material.

In any case, in keeping with Snap, the variety of creators posting publicly has greater than tripled during the last yr. Additionally, the corporate revealed that Highlight viewership elevated by 25 % YoY (year-over-year), therefore the inclusion of the brand new perk within the unified monetization program for creators.