YouTube checks a brand new manner for creators to speak again – 1Advisor

This yr, YouTube has been specializing in boosting group and fan engagement. Again in March, the platform launched a function that lets creators share unique Shorts with their subscribers. Then, in September, it launched a dedicated space within creators’ channels the place subscribers can have discussions. Now, YouTube is testing one more technique to hold followers engaged.Subsequent time you permit a touch upon a YouTube video, there’s an opportunity you will get a voice response from the creator. YouTube’s rolling out a test with a choose group of creators, letting them document audio replies to feedback.

This is the way it works – if a creator is a part of the check, they’re going to see a sound wave icon when replying to feedback. They’ll hit that, document their voice, and publish it like an everyday reply. As for everybody else, these audio replies will nonetheless present up within the feedback part, the place you’ll be able to work together with them identical to another response. YouTube’s objective? To assist creators and their followers join in a extra private manner.

YouTube can also be including a transcript button beneath voice replies, so you’ll be able to learn the remark as a substitute of listening to the audio. Proper now, this voice reply function is proscribed to a handful of creators within the US, and it solely works on the iOS YouTube app – and just for their very own channels.